TSI has become the first spirits company to have Australian whisky and Australian vodka on Alibaba’s Global Discovery Mall after the launch of a dedicated store on the platform.

The launch of the store is another significant milestone in TSI’s international expansion into Asia. The Global Discovery Mall allows brands to get exposure to every merchant and customer within Alibaba's global network.

Australian brands continue to be in high demand via cross-border e-commerce (CBEC) into China. The model and framework has existed for 7 years with brands including Swisse, A2 and Penfold’s achieving success entering the Chinese market via e-commerce platforms.

With partner TCG, TSI is continuing to pursue international expansion and take its portfolio of authentically-Australian spirit brands to the world.