Crowds at The Everest race day at Royal Randwick in Sydney tomorrow will not only experience their first major post-lockdown event, they will do so while being able to enjoy Australia’s fastest growing whisky and vodka brands, with Top Shelf International entering into an agreement for NED Australian Whisky and Grainshaker Hand Made Australia Vodka to be first pour spirits at the venue.
The agreement extends beyond tomorrow’s race meet at Royal Randwick, with TSI an Official Partner of the Australian Turf Club, its other venues around Sydney, and the Everest and Autumn Carnivals.
Under the terms of the agreement, NED and Grainshaker are first pour whisky (including bourbon) and vodka at Royal Randwick, Rosehill Gardens, Warwick Farm, Canterbury Park and Rosehill Bowling Club.
The agreement continues TSI’s sponsorship strategy of finding opportunities to place its brands at the centre of consumers’ social occasions. The Everest tomorrow is expected to draw 10,000 people through the gates at Sydney’s first post-lockdown major public event that has been dubbed “the race that stops the hibernation.”
Key highlights of the agreement:
· First pour Whisky and Vodka at ATC venues
· Official Partner of Australian Turf Club
· Official Partner of Royal Randwick Racecourse(and other ATC owned venues)
· Official Partner of Everest Carnival and Autumn Carnival
Also if you tune into The Everest tomorrow, keep an eye out for the Grainshaker Vodka-branded super sign between the 800mand 600m mark.