Via our Melbourne-distilled Grainshaker Vodka, we have today launched the Grainshaker Stands with Ukraine campaign to provide meaningful support to the humanitarian crisis unfolding in the country.
The campaign will run for three months until 26 May and was kicked off today with a $50,000 donation by Top Shelf International to the Ukraine Crisis Appeal.
Further fund raising will be conducted through the sale of specially-labelled Grainshaker Vodka bottles that will available for sale via the brand’s website and TSI’s venue, The Distiller, in the Melbourne suburb of Northcote.
TSI will donate a further $15 to the appeal for every 700ml bottle sold.
While vodka and its historical association with Russia has rapidly become a global symbol for people to express their views on the current situation in Ukraine, Grainshaker is focused on providing positive, proactive support outside of the demands for product boycotts that have spread around the world.
TSI Executive Chairman Adem Karafili:
“Like the rest of the world, we are watching the distressing scenes unfolding in Ukraine and our hearts go out to the men, women and children who must be experiencing unimaginable fear and uncertainty right now.
“Over the past week, we’ve consulted with the Ukraine Crisis Appeal to develop a campaign that will provide positive support, and most importantly, humanitarian aid to those affected by the conflict.”
The campaign is part of the Grainshaker for Good program, a program that provides assistance and support to businesses and organisations where required. Its most recent campaign was a goodwill program in2021 to support local hospitality venues as they struggled through ongoing Covid lockdowns.
Despite its reputation and association with Russia, vodka is a global spirit produced the world over. Grainshaker Hand Made Vodka is Melbourne-distilled and celebrates the quality and uniqueness of Australian grains and distinguishes itself by bottling the best of Australian spirit to bring fun, character and warmth to the category.
It’s in this spirit TSI is committed to supporting the Ukraine Crisis Appeal.
Grainshaker for Good Appeal
- Top Shelf International donation of $50,000 to Ukraine Crisis Appeal
- $15.00 donated for every bottle of specially labelled Grainshaker Vodka sold
- Grainshaker Vodka is available from www.grainshaker.com.au now
- It can also be purchased in-venue at The Distiller, 530 High St Northcote, from next Monday 7 March
- Appeal runs from 3 March – 26 May 2022
About the Ukraine Crisis Appeal
The Ukraine Crisis Appeal - a collaboration between the Australian Federation of Ukrainian Organisations (AFUO), Rotary Australia World Community Service (RAWCS) and Caritas Ukraine - is the largest Australian tax-deductible fundraising effort for Ukraine, where all funds raised go to Ukraine. Donations can be made at https://www.ukrainecrisisappeal.org/
