Top Shelf International (TSI) has started to fulfil its first orders for NED Australian Whisky and Grainshaker Hand Made Australian Vodka bottled spirits and ready to serve products as part of its initial entry into China.
To build the initial strategy into this growing market, TSI has been engaging with locally-based Chinese buyers.
This engagement has also included hosting monthly seeding and activation tasting events, in addition to establishing a presence on Chinese social media platforms.
In a bespoke event in early May, TSI hosted more than 120 China alcohol influencers, merchants and specialists to engage, learn and most importantly taste our premium Australian spirit range at the Grainshaker Vodka Local Distillery.
The event marked an a significant milestone as we start to develop our international market.